By Douglas Vermeeren CEO of High Profit Speaker
Professional speaking is one of the fastest growing industries in the world. As the fastest growing industry in the world you can imagine that many are attracted to the idea of presenting from the stage for a living. Unfortunately many of those attracted to this idea (and we can include coaching in the same category) are just not prepared to succeed there. As a professional and profitable speaker for the last several decades I would like to share what I have observed to be the most common 3 mistakes that new speakers make that keep them from becoming profitable.
Mistake 3 – They don’t have a proper business model
The majority of new speakers that I have observed, and many struggling veteran speakers, do not have any idea what it means to have an effective business model for their business. Most of them are winging it. In fact, if you were to ask most of average speakers about how their incomes arrive they would attribute it to a random exposition of paid to speak and product sale calculations. Most can’t identify where their profitable transactions take place or how they were acquired. Most speakers are focused entirely on the wrong kind of transactions and that’s why they are broke.
Most speakers also focus on creating a promotion rather than a brand. What I mean by this is that because they have no specific business model every effort is focused on the money of moment rather than creating a long term relationship with clients. Everything is focused on the next promotion and bringing in a quick pay check rather than establishing a business.
A business model is essential because it is also a plan. If you know where you are going your students will have confidence to follow you.
Mistake 2 – They don’t know how to position themselves as an expert
There are a lot of definitions of expert in the personal development industry and almost everyone you meet thinks they are an expert. The first thing to clearly understand is that the title of expert is never self inflicted. You cannot simply label yourself as an expert and receive the benefits. This title and it’s accompanying rewards come from those you serve. In my experience becoming an expert begins with being unique and highly valuable. The problem with most beginning speakers is that they really haven’t done much yet to earn the right to speak. This is a concept that Dale Carnegie highlighted in his original speaking courses. You must earn the right to talk about a subject. Depth comes before positioning as an expert.
Positioning yourself as an expert goes beyond content. But having powerful content is the foundation. Assuming that you have powerful content the next step involves marketplace positioning. The intricacies of positioning strategies are beyond the scope of this short article. But simply but you need to understand your demographic and the major problems they are trying to solve. The more aware you are of their problems the more can create speeches, workshops, products, materials and visibility that will position you as the authority in this area.
Mistake 1 – They imitate those they admire
This is the biggest mistake I see new speakers making. This mistake shuts doors instantly and takes away all of their credibility. In fact, when you see it occurring in a live presentation look around quick and you will literally see members of the audience shut down. The say that imitation is a form of flattery, but it is also a form of plagiarism and your audience knows it. I want to be clear that just because you’ve seen The Secret doesn’t make you a law of attraction coach. Just because you’ve read Tony Robbins’ Awaken the Giant Within doesn’t give you the right to invite people to high five, dancing in their chairs or walk on fire. But lots of new speakers do this. They experience something fun and exciting and build presentations around other peoples materials. It just doesn’t work. (Trust me, I tried this in the beginning too.)
And if you ever have to touch on a concept that you know belongs to someone else to illustrate your own ideas it is proper and respectable to give credit where credit is due. Your audience will respect you and the small speaking community will thank you for it.
In conclusion I want to proclaim that speaking professionally is one of the greatest businesses to be in. you can have lots of success here if you are dedicated and committed to being the best you can be. That means building the business the right way by working on both your platform skills and the business part of your speaking business.
To help you get to the next step I’d like to give you a free gift that will help you avoid 3 major obstacles that every speakers encounters that costs them money and makes thing difficult. You can access this free ebook by going to www.HighProfitSpeaker.com
Douglas Vermeeren is the president of High Profit Speaker. He is also the producer of the Movies The Opus (Featuring Jack Canfield, Mark Victor Hansen, Joe Vitale, Marci Shimoff, John Demartini, Bob Doyle, Morris Goodman and others from The Secret.) The Gratitude Experiment (Featuring Bob Proctor, Marie Diamond, John Gray, John Demartini, Mary Morrissey and others.) and the Treasure Map(Featuring John Demartini, Randy Gage, Loral Langemeier, Marshall Sylver, Raymond Aaron and others.) He is also the author of 3 books int he Guerrilla Marketing series and the dummies brands. He teaches speakers how to make more money, get on more stages, JV with other top speakers and sell more from the stage.
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