Monthly Archive » July 2016

The 3 Biggest mistakes new professional speakers make

By Douglas Vermeeren CEO of High Profit Speaker

Professional speaking is one of the fastest growing industries in the world. As the fastest growing industry in the world you can imagine that many are attracted to the idea of presenting from the stage for a living. Unfortunately many of those attracted to this idea (and we can include coaching in the same category) are just not prepared to succeed there. As a professional and profitable speaker for the last several decades I would like to share what I have observed to be the most common 3 mistakes that new speakers make that keep them from becoming profitable.

Mistake 3 – They don’t have a proper business model
The majority of new speakers that I have observed, and many struggling veteran speakers, do not have any idea what it means to have an effective business model for their business. Most of them are winging it. In fact, if you were to ask most of average speakers about how their incomes arrive they would attribute it to a random exposition of paid to speak and product sale calculations. Most can’t identify where their profitable transactions take place or how they were acquired. Most speakers are focused entirely on the wrong kind of transactions and that’s why they are broke.

Most speakers also focus on creating a promotion rather than a brand. What I mean by this is that because they have no specific business model every effort is focused on the money of moment rather than creating a long term relationship with clients. Everything is focused on the next promotion and bringing in a quick pay check rather than establishing a business.

A business model is essential because it is also a plan. If you know where you are going your students will have confidence to follow you.

Mistake 2 – They don’t know how to position themselves as an expert
There are a lot of definitions of expert in the personal development industry and almost everyone you meet thinks they are an expert. The first thing to clearly understand is that the title of expert is never self inflicted. You cannot simply label yourself as an expert and receive the benefits. This title and it’s accompanying rewards come from those you serve. In my experience becoming an expert begins with being unique and highly valuable. The problem with most beginning speakers is that they really haven’t done much yet to earn the right to speak. This is a concept that Dale Carnegie highlighted in his original speaking courses. You must earn the right to talk about a subject. Depth comes before positioning as an expert.

Positioning yourself as an expert goes beyond content. But having powerful content is the foundation. Assuming that you have powerful content the next step involves marketplace positioning. The intricacies of positioning strategies are beyond the scope of this short article. But simply but you need to understand your demographic and the major problems they are trying to solve. The more aware you are of their problems the more can create speeches, workshops, products, materials and visibility that will position you as the authority in this area.

Mistake 1 – They imitate those they admire
This is the biggest mistake I see new speakers making. This mistake shuts doors instantly and takes away all of their credibility. In fact, when you see it occurring in a live presentation look around quick and you will literally see members of the audience shut down. The say that imitation is a form of flattery, but it is also a form of plagiarism and your audience knows it. I want to be clear that just because you’ve seen The Secret doesn’t make you a law of attraction coach. Just because you’ve read Tony Robbins’ Awaken the Giant Within doesn’t give you the right to invite people to high five, dancing in their chairs or walk on fire. But lots of new speakers do this. They experience something fun and exciting and build presentations around other peoples materials. It just doesn’t work. (Trust me, I tried this in the beginning too.)

And if you ever have to touch on a concept that you know belongs to someone else to illustrate your own ideas it is proper and respectable to give credit where credit is due. Your audience will respect you and the small speaking community will thank you for it.

In conclusion I want to proclaim that speaking professionally is one of the greatest businesses to be in. you can have lots of success here if you are dedicated and committed to being the best you can be. That means building the business the right way by working on both your platform skills and the business part of your speaking business.

To help you get to the next step I’d like to give you a free gift that will help you avoid 3 major obstacles that every speakers encounters that costs them money and makes thing difficult. You can access this free ebook by going to www.HighProfitSpeaker.com
Douglas Vermeeren is the president of High Profit Speaker. He is also the producer of the Movies The Opus (Featuring Jack Canfield, Mark Victor Hansen, Joe Vitale, Marci Shimoff, John Demartini, Bob Doyle, Morris Goodman and others from The Secret.) The Gratitude Experiment (Featuring Bob Proctor, Marie Diamond, John Gray, John Demartini, Mary Morrissey and others.) and the Treasure Map(Featuring John Demartini, Randy Gage, Loral Langemeier, Marshall Sylver, Raymond Aaron and others.) He is also the author of 3 books int he Guerrilla Marketing series and the dummies brands. He teaches speakers how to make more money, get on more stages, JV with other top speakers and sell more from the stage.

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Cute dog clothes for small dogs

The history of dog clothes has been around for many years and there are various photos in history showing many royalties in the past dressing their furry animals in clothes. Queen Victoria was famously among these royalties and there are even pictures of her dressing her beloved dogs up in dog coats during the famous UK dog show; Crufts back in 1891 with her 6 dogs; Fluffy, Nino, Mino, Beppo, Gilda and Lulu. Even though it is clear that dog clothes have been around for a long time, it is only in the recent decade that the trend for dog clothes has really begun among pet lovers and has continued to increase year on year with record sales in the pet industry at an all time high.

Everyone loves to get their inspiration from celebrities from top singers to reality TV stars and nobody does a costume party better than celebrities themselves. This inspiration has been passed onto the pet industry and in the midst of this trend are various cute dog clothes for small dogs including unique fancy dress costumes for dogs including the famous Pup-A-Razzi range. The range includes iconic stars from the Kind of Pop; Michael Jackson himself to the Queen of Pop: Madonna but the dog costumes don’t just stop there.

Dog costume manufacturers are now making costumes to follow the movie trend such as the recent Star Wars film. Morgan’s Dog Boutique is among these and specialise in selling Yoda and Darth Vader costumes for your dog so that Star Wars fan can get their dogs involved in on the action. Although the movie fanatics don’t stop there, Lord of the Ring fans in the USA are making costumes for their dogs so they don’t feel left out. In particular Pugs, which have been known to be the best-dressed dogs around and with many dog owners splashing the cash on their best pals on the most outrageously weird and wacky dog costumes for their Pugs so they look every bit of stylish and do not miss out on the fun and excitement.

However it’s not just Pugs that get all the attention when it comes to dressing up dogs in costumes. Dachshunds are also getting noticed in outrageous dog costumes and in between these favourites are children character costumes such as Minions and Mickey Mouse dog customers. Whatever costume you decide to dress your dog in to bring them in on the fun, know that as long you’re happy then your dog is happy and love you unconditionally no matter what.

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The Sound of Music @ SoundLife

Writing the title of this article makes me think way back to the classic movie. Needless to say, every music enthusiast should know what I mean. The movie’s impact is real and far reaching but when watching it as a kid, what I remember most was how much the characters enjoyed music. I mean, really really enjoyed music.

I could not help but want the same thing. Believe it or not, our body, mind and soul yearns for music. Although different people satisfies this need in different ways, our life and culture would not be complete without it. There are music for when we are happy or sad. There are music to praise celestial beings, adults, kids, love, nature and just about anything under the sun and beyond.

Due to my humble background, I did not have the luxury to indulge myself in music and/ or learning music. Now that I am an adult and a family man, I want to be able to enjoy music with my family. My 8 year old boy is now starting piano lessons while me and my wife are taking guitar lessons. A few decades ago, we may have to take our lessons from separate schools but we are now able to attend classes as a family or have our instructors visit our home for private lessons. This is all possible due to the remarkable services of Soundlife Music Academy at http://www.soundlifelessons.com/

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Douglas Vermeeren reinvents Speaker training with High Profit Speaker

By Terri McCoullogh

In a world where there are so many good tools available for speakers to take their business to the next level it’s hard to believe that something could come along to take the idea of good training and make it spectacular. That’s exactly what Douglas Vermeeren, the president of High Profit Speaker has done with their training. Perhaps the name says it all – HIGH PROFIT SPEAKER. (www.HighProfitSpeaker.com)This is what their focus is on and it makes sense as you’ll see in the following interview:

Terri McCoullough: With me is Douglas Vermeeren, The President of High Profit Speaker. His company focuses on training public speaker, or motivational speakers to create greater success in their business. Today he is going to share with us a little bit about how his company is changing the speaker training world and what speakers can do to take their business to the big profit levels. Thanks for being with me.

Douglas Vermeeren: It’s good to be with you.

Terri McCoullough: Most people who would know you know that you are the producers of 3 of the most successful personal development movies, The Opus, The Gratitude Experiment and The Treasure Map. They also may know you as the author of 3 books in the Guerrilla Marketing series and one for the dummies brand. But what they may not know is that you are a highly profitable speaker and you teach others how to do the same. Can you tell us how you got there?

Douglas Vermeeren: Thank you Terri. Actually I’m kind of glad you mentioned the other things too, but becoming a high profit speaker really involves a bigger picture than just focusing on profit. It’s important to have a full business model and a variety of elements in place to grow your expertise and credibility in the marketplace. That’s what I’ve tried to do with the books and movies I’ve created in addition to what I’ve been able to do on the stage.

Terri McCoullough : What would you say is the biggest mistake that most speakers are making today?

Douglas Vermeeren: Well, I think the biggest single mistake is that they don’t really have a business model figured out for their speaking. And without the model any speaking, coaching, products, seminars, workshops or whatever they are trying to do is not attached to strategic plan for growth. They basically wing it. And because they are reinventing themselves nearly every presentation they are also begging at square one to find new customers each time.

Terri McCoullough : Explain to us what you mean by business models for speakers? What are you referring to when you say a business model?

Douglas Vermeeren: I think a business model really means two parts. It’s not a business plan when you break down what you are going to do. It’s really about identifying the transactions that your customer base is willing to pay for based on the problems you can solve for them. And the second part of the business model deals with your funnels. When you find customers where will you take them so that they can get results and compensate you for your support and teachings.

Terri McCoullough: What elements are important for speakers to consider?
Douglas Vermeeren: Well, I think a big thing that most speakers do as a mistake is that they spend a lot of time developing great content, but not enough time thinking and planning about how they will sell it so their audience can get results and they can make a profit. Profit is important as a speaker. I often tell our students that if you don’t make a profit you don’t get the privilege. Meaning the privilege to be in the speaking business.

Terri McCoullough: How can people learn more about your programs if they’d like to become High Profit speakers?

Douglas Vermeeren: They can go tour website www.HighProfitSpeaker.com There they can find a free ebook called 3 Obstacle to Speaking Success. This will help give them basic tools to start. From there they could also register to attend a free info session in their area.

Terri McCoullough: Thank you talking the time to talk with me.

Douglas Vermeeren: Thanks for having me.

 

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