We have surely come a long way from carving words on stone tablets, carving letters on wooden blocks, animal skins etc. Since the dawn of time, human beings have tried numerous methods to record important wordings/ contents with the intention of passing them on or to act as information. Since the Chinese invented paper, it has been used extensively as the most preferred medium of printing. Till today, its one of the invention that the Chinese race is most proud of. This is of course rightfully so as every organization in the world, whether profit or non profit, requires printing to some extent. To some companies, paper printing, be it flyers, brochures, pamphlets, inserts etc makes up the largest piece of the pie in terms of advertising budget. Non profit organizations will at the very least require letterheads, envelopes, name cards and other stationery. Even common folks have printing needs when they need to inform others of a party, lost of a pet etc.
The internet boom in the last few decades may have turned some areas paperless but nothing beats having a piece of paper with important points to remind you of what you need, and where to get it with special deals. In fact, there are still many people who enjoys cutting out coupons to get these special deals. Printing is everywhere no matter where we look. People seek out printers to help them present information more professionally. What other choice would they have? The alternative would be to write them yourself. Using a home desk jet printer is simply too expensive. Not to mention that it is so easy these days to employ a professional printing service to cater to your every printing needs. You don’t even need to step out of the comfort of your own home. A personal computer and an internet connection is all you need. Don’t know who to send your printed materials to? Professional printers these days even have mailing lists available for sale! They print for you and mail them out to your targeted/ intended recipients. Its really that easy!
Now that we know of such services available, we should also know that the market consists of many such printers offering a myriad of services. Choosing the best one for you may not be as easy as you think. I was once the Marketing Manager for a car dealer and was tasked with the advertising plan for the entire year. Knowing that I would need a lot of printing services, I wanted to find a professional printer who could take this load off my plate and let me concentrate on what I should be doing most, which is closing deals and increasing sales/ revenue. The last thing I needed to was to spend/ waste time on little details and worrying about my advertising materials.
Brochure printing was top on my list. I managed to find a website that was highly recommended by my peers and it turned out to be much more than satisfactory. I did not even meet anyone from their company and they took care of my needs very professionally. I sent them my designs and they sent me a mock up. Everything was on point and production only took a few days. In no time, I had everything in my office, ready to be distributed by my sales people.
I was recommended to them by a friend who also used them for club flyers. My friend who ran a club relied heavily on promotion, as they were situated in an area with high competition. They needed a flexible and professional printer and that was what they got. To be honest, I do not see myself needing that many services from my printer. Many of their services probably does not apply to my business at all but it is very comforting to know that they provide such a wide range of services, in the event that I may need it.
The above mentioned friend is now doing very well and is slowly edging out the competition and becoming one of the more popular clubs in the area. I am now partner of the dealership that I worked for so I probably do not need to explain further on how we did with sales, when I was the Marketing Manager.
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